The Unicorn pen is but a novelty. What has to be understood is how the novelty factor succeeds in selling something as mundane and every day as the pen that people write with. Over the years some really innovative packaging of the humble pen has ensured that sales of the product kept on increasing.
Here the novelty of the pen is accentuated by the presence of a face of unicorn with attractive ears at the very top of the instrument. More than just the novelty of the Unicorn, it is the need to be seen with something different that stands out.
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